A new survey has found that related articles are still the most popular feature of scholarly websites. The survey, “How Readers Discover Content in Scholarly Publications”, has polled researchers every three years since 2005 with questions about their behavior in the discovery of journal articles and video. The latest survey,…

Write-up on Silverchair Webinar, February 2021 What can scholarly publishers do to engage more readers, attract submissions, and raise awareness of events? “What’s working?” asked TrendMD Director of Partnerships, Bert Carelli, in the recent Silverchair Universe webinar, “Content Marketing for Scholarly Publishers.” Bert invited two experts in scholarly communications…

A new study of the behavior of scholarly researchers has been launched, aiming to map the changing nature of how readers from all over the world find academic content. The latest survey follows on from work undertaken every three years since 2005, and an upcoming report will provide an update…

Guest post by: Bert Carelli, Director of Partnerships at TrendMD Rapidly evolving technologies and social trends may affect the ways that readers keep up with an ever-increasing flood of scholarly information. Researchers, libraries, authors, publishers, and other stakeholders need to understand how readers find and access online journals, books, and…

TrendMD and JMIR conducted a 4-week randomized control trial showing increased Mendeley saves for articles promoted with TrendMD. Back in 2016, we published a study showing TrendMD’s efficacy at increasing pageviews for JMIR articles (49% increase in article views for 500 articles given a $250 budget). Of course, one…