Help & support
Help & support
What can we help you with? Search for a topic or a question
Widget — General
Widget — Dashboard
Widget — Installation and Setup
Widget — Reporting Metrics
Credits & Costs — Credit System
Credits & Costs — Paid Plans
Advertisers — Campaigns
Advertisers — Optimizing Performance
How-To's — Troubleshooting
How-To's — Increase traffic
How-To's — Google Analytics
Why is there a difference between TrendMD reporting and Google Analytics?
Discrepancies between TrendMD reporting and Google Analytics reports are normal because of differences in
. That said, both should follow similar trends. The following campaign example indicates some discrepancy between Google Analytics and TrendMD reporting, but the overall trend is similar. Let's explore some of the reasons for those discrepancies:
Google Analytics site implementation
A common reason is not implementing Google Analytics properly on all article pages across the site, especially on newly added sections, leading to some of the TrendMD traffic not getting tracked by Google Analytics.
Partial page load
Visitors may navigate away from the site before the page is fully loaded and Google Analytics tracking code executes, recording the TrendMD traffic.
User browser preferences
Google Analytics sessions vs. TrendMD clicks
There is a distinction between Clicks recorded by TrendMD and Visits/Sessions recorded by Google Analytics. While TrendMD records a Click anytime a user clicks a content recommendation on a publisher site, Google Analytics records a single Session/Visit for all user interactions within a given time frame (which expires after 30 minutes of inactivity). For example, if a user reached the marketer's site through TrendMD twice within that time frame, he or she will be recorded as just one Session/Visit.
Google Analytics sampling preferences
Unlike TrendMD, Google Analytics data is generally based on a sampling of all visits to the site, rather than the whole incoming traffic. Google Analytics uses sampling in order to generate reports on very large data sets (over 1m visits).
Time zone differences
TrendMD reporting is currently still based on US Eastern Time (UTC -5 hours) for all global markets. If Google Analytics is using a different time zone, the daily reporting might have some differences.
TrendMD UTM tag implementation
Marketers can get a more accurate view of their TrendMD traffic by implementing a UTM tag for their TrendMD campaigns. They can then see their campaign-specific traffic in Google Analytics under "Campaigns" rather than under the more limited "All traffic sources" (showing traffic from paid.TrendMD.com).
For any questions regarding your campaign data in Google Analytics, feel free to reach out to our
for further assistance.