What does the Editor’s Choice label do?

The Editor’s Choice label boosts the visibility of your articles in the widget on your own websites.

‘Editor's choice’ articles will always appear in #1 spot in recommendations widget (i.e. the upper right corner of the widget) when they are related to the article. This means they will appear more frequently and in a better position than they would without this designation.
If multiple articles are designated as ‘Editor's choice’, the single most relevant article from that pool of ‘Editor's choice’ articles is shown. Article designated as ‘Editor's choice’ will stay that way until label is manually removed.