What kind of targeting is available?

While our predictive engine excels at getting your content surfaced to those most likely to take interest, you can add additional layers of targeting to make sure you hit the right people. These are some of the targeting options available:

  • Geo-targeting (Global)
  • IP targeting (Global)
    • Target by IP-address ranges
  • Institutional targeting (Global)
    • Target hospital networks, universities, colleges, organizations
  • Doctor-targeting (US only)
    • By NPI #, speciality
  • User-targeting (Global)
    • Target specific types of researchers and/or HCPs in the network, globally

Talk to your account manager to set targeting preferences on your campaign(s)