How CPC Affects Campaigns

There are a lot of questions when working on how to manage the CPC of your campaigns and what it means. How high should your CPC be? What do you want to set as your starting CPC bid? With a CPC model, you only pay if someone is interested in your content and clicks on it. If you don’t get clicks, you don’t pay.

The number of clicks your content receives is what will guide you on which content brings you the best ROI and which content misses the mark. You can take these findings and optimize your content through A/B testing and other optimization strategies.