Get Creative with Content Marketing!

Write-up on Silverchair Webinar, February 2021 What can scholarly publishers do to engage more readers, attract submissions, and raise awareness of events? “What’s working?” asked TrendMD Director of Partnerships, Bert Carelli, in the recent Silverchair Universe webinar, “Content Marketing for Scholarly Publishers.” Bert invited two experts in scholarly communications…

Industry Buzz: People are talking about TrendMD

It’s always a pleasant surprise to receive unsolicited acknowledgement that your product is increasingly recognized as a standard of the industry. This recent article in The Scholarly Kitchen, by Christos Petrou, founder and Chief Analyst at Scholarly Intelligence, analyzed the changing fortunes of the megajournals PLOS ONE, Scientific Reports,…

Announcing a new study: How Readers Discover Content, 2018

Guest post by: Bert Carelli, Director of Partnerships at TrendMD Rapidly evolving technologies and social trends may affect the ways that readers keep up with an ever-increasing flood of scholarly information. Researchers, libraries, authors, publishers, and other stakeholders need to understand how readers find and access online journals, books, and…