Get Creative with Content Marketing!

Write-up on Silverchair Webinar, February 2021 What can scholarly publishers do to engage more readers, attract submissions, and raise awareness of events? “What’s working?” asked TrendMD Director of Partnerships, Bert Carelli, in the recent Silverchair Universe webinar, “Content Marketing for Scholarly Publishers.” Bert invited two experts in scholarly communications…

Industry Buzz: People are talking about TrendMD

It’s always a pleasant surprise to receive unsolicited acknowledgement that your product is increasingly recognized as a standard of the industry. This recent article in The Scholarly Kitchen, by Christos Petrou, founder and Chief Analyst at Scholarly Intelligence, analyzed the changing fortunes of the megajournals PLOS ONE, Scientific Reports,…

Scientific Communication in the Age of Coronavirus

Use Case: Promoting Article Collections The Covid-19 pandemic has created an urgent need for the dissemination of scientifically sound and up-to-date information related to the disease, its treatment, and its impact on the public at large. As large annual scientific conferences face cancellation, publishers and authors are already struggling to…

Stakeholders in Discovery

At the recent SSP Annual Meeting in Chicago, TrendMD had the privilege of moderating a panel discussion entitled New Tools and Trends in Discovery Technologies. The central premise of the panel was to explore, from different stakeholder perspectives, the challenges posed by the staggering growth of scholarly content production. With…